What Does This Even Do?

Hello beautiful! 👋

If you’re anything like me, you’ve stared at your bathroom shelf at least once (or fifty times) thinking, “What does this even do?” Especially when your skin starts acting a little different (ahem, after 50!), it can feel like your skincare routine suddenly became a puzzle missing half the pieces.

Well, today we’re solving that mystery. Let’s get real about what each product actually does—and why it might (or might not) deserve a spot in your routine right now.

🧼 Cleanser: The “Reset” Button

• Who needs it? Everyone. No exceptions.

Think of your cleanser as your skin’s way of wiping the slate clean. It removes dirt, makeup, sunscreen, sweat (hello summer!), and all the little things that build up during the day.

Why it matters now:
As we age, skin can get drier and more sensitive, so a gentle cleanser that doesn’t strip away your natural oils is key. If you’ve been using something harsh because it “feels clean,” it might be time to rethink that.

My tip: I swapped my foaming cleanser for our biphasic cleanser a few summers ago, and my skin felt less tight and more balanced—especially in the heat.

💦 Toner: The “Prep Artist”

• Great for those with dry or sensitive skin, or anyone wanting extra hydration and balance.

Toner gets a bad rap from the days of alcohol-heavy formulas that left skin feeling tight and stinging. But modern toners? They’re like the perfect warm-up before a workout—helping your skin absorb everything that comes next.

Why it matters now:
If your skin feels a bit tight or dry after cleansing, a gentle, hydrating toner can soothe and balance. It helps to restore your skin’s pH and preps it for serums and moisturizers.

My pick: Look for alcohol-free toners with calming ingredients like rose water, aloe, or glycerin. They can be especially refreshing in summer.

💧 Serum: The “Power Player”

• Ideal if you want to target specific concerns like dullness, dark spots, or fine lines.

This is where the magic happens. Serums are concentrated formulas designed to target specific concerns like dark spots, fine lines, or dullness. Think of it as your skin’s personal trainer.

Why it matters now:
After 50, skin’s natural renewal slows down, and serums can help boost collagen, brighten your complexion, and even out texture.

My favorite: Our Vitamin C Serum—packed with antioxidants, it brightens and protects from sun damage (which we all know increases in summer).

🧴 Moisturizer: The “Bodyguard”

• Who needs it? Everyone. No exceptions.

Moisturizers lock in hydration and create a barrier to keep your skin soft and protected. No matter the season, this is a must-have.

Why it matters now:
As your skin changes, it often needs more moisture to look and feel its best. A good moisturizer can smooth fine lines and keep dryness at bay.

Pro tip: Don’t be afraid to switch up your moisturizer seasonally. I use a lighter one most summer mornings—but if my skin’s feeling dry or tight, I’ll still reach for a richer cream at night. Your skin’s needs don’t follow a calendar.

☀️ SPF: Your “Everyday Hero”

• Who needs it? Everyone. No exceptions.

The sunscreen step is non-negotiable—especially now. Think of SPF as your skin’s armor against sun damage, which accelerates aging and can cause discoloration.

Why it matters now:
Summer sun is strong, and even if you’re just running errands or gardening, your skin is getting hit.

Heads up: Apply SPF every day (after your moisturizer)—even when it’s cloudy—and reapply if you’re outside longer than a couple of hours.

🌿 Face Oil: The “Bonus Glow”

• If your skin feels dry, tight, or you want a little extra glow.

Face oils are optional but fabulous. They provide extra nourishment and help lock in moisture. Perfect for dry or mature skin that needs a little extra love.

Why it matters now:
They can give your skin that dewy, well-rested glow—especially when the summer heat or AC leaves you feeling parched.

My go-to: I dab a few drops of our Ocean Caviar Intense Firming Oil at night or mix it with my moisturizer during the day for a subtle glow.

🤔 So… Do You Need All of This?

That’s the million-dollar question! The honest answer: It depends. Skin changes, lifestyle changes, seasons change. What worked five years ago may not be what your skin needs today.

Here’s what I’ve learned:

• Keep it simple, but don’t skip the basics.

• Invest in a good cleanser, moisturizer, and sunscreen—always.

• Add serums, toners, or oils as your skin’s needs change, not because you feel like you should.

• Listen to your skin (yes, really). If something feels off, give yourself permission to adjust.

✨ Your Turn

What’s one product in your routine that you’re still unsure about? Or maybe you’ve recently added something new and want to share how it’s working? Hit reply and let’s chat!

Thanks for stopping by. Remember, skincare isn’t about chasing youth; it’s about loving the skin you’re in—and knowing what’s worth your time and love.

Here’s to your best skin yet! 💖

—Ava-Ann