Four Facts About Small Business Saturday

Small Business Saturday takes place each year on the Saturday following Thanksgiving. Nestled between Black Friday and Cyber Monday, this event encourages consumers to shop small. 

Now, more than ever, is a great time to support small businesses just like Noche. With many stores capping capacity and enforcing social distancing, means it is perfect to shop online and shop small. 

Here are 4 facts about the holiday that you may not have know:

1. Who invented it? 
In 2010 American Express came up with this holiday. The holiday was designed "in support of small, independently owned local businesses that create jobs, boost the economy, and invigorate neighborhoods across the country." Congress made this day an official holiday the following year, in 2011. According to a study this year, American Express has discovered that "76% of consumers prefer to shop online to avoid germs." They also found that "60% of consumers plan to do over half of their holiday shopping online this year." 

2. How many are there? 
The Small Business Association found that there are "30.2 million small businesses in the United States." That means you have plenty to choose from! 

3. How much money is spent on this day? 
According to the Small Business Administration, "American consumers spent $19.6 billion at independent retailers on Small Business Saturday" last year in 2019. 

4. Why do small business matter? 
Small businesses employ 47.5% of the country's workers. Additionally, according to the Small Business Administration, small businesses account for 67% of new jobs created! 

We are so thankful for you this year. To show our appreciation, and encourage you to shop small, we would like to give all of our customers 15% off their entire purchase. Just use code THANKFUL15 at checkout. 

We hope you enjoyed your Thanksgiving holiday, and we hope you shop small this Saturday!

17 Important Small Business Statistics to Know
American Express
Small Business Administration
American Express COVID Guide


  • Thank you! ❤️

    Robin Schadt
  • I love Vitc

    Gail Prichard

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